Rich Media Display Ads
WGNA SALEM
Integrated Campaign
Coming off of a successful premiere of Salem season 1, WGN America needed to continue to establish its brand identity as a destination for groundbreaking scripted original series. The campaign focused around the idea of ‘Witch War’ and was brought to life via a multi-channel campaign. In addition, high impact digital overlays provided video character exposes as well as a channel finder functionality for a deeply engaging experience.
Art Direction, Design, Concept Development