THE BURIED LIFE
Interactive Out Of Home, Digital
We created an interactive storefront on the corner of New York’s Fifth Avenue and 43rd Street printed with promotional shots from the show and the show’s question; "what do you want to do before you die". Touchscreen interfaces let users watch clips from the show and enter their own answer, which they could then post in their Facebook newsfeed. All user submissions were synced across banner ads, onto the show’s homepage and in a scrolling list at the storefront.
Concept Development, Rich Media Display, Social