WGN SALEM

We developed a visually disruptive campaign that confidently announced WGN America’s entry into the space while differentiating Salem from the competition. High-impact site takeovers and rich-flash display ad units featured a channel finder along with other interactive features to create a rich, immersive experience. The campaign scared up big numbers for the premiere, which averaged 1.52 million viewers and delivered 647,000 adults 18-49. ( a +635% increase at the network’s 10pm time slot and WGN America’s highest-rated telecast in over seven years).

Art Direction, Design, Animation