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MTV MOVIE AWARDS
High-Impact Digital
To support the irrepressibly funny Rebel Wilson as the host of the MTV Movie Awards, we created a page takeover that was as explosive and unpredictable as Rebel's personality - the creative literally exploded onto the page on the day of the show to drive tune-in. The result? The 2013 MTV Movie Awards was one of the highest rated award shows in the brand’s history.
Art Direction, Concept Development, Animation