AMERICAN IDOL

In order to promote the season finale of American Idol, FOX asked us to produce a high-impact digital campaign that would generate buzz in the days leading up to the show and increase audience awareness of the finalists. We worked with our media team to find high-traffic rich media opportunities that would give us the ability to tease video to fans. The show was the highest rated episode of Idol to date.

Graphic Design, Concept Development, Animation